The University of Michigan and Nike began a 10-year partnership Monday at midnight with a massive unveiling party at The M Den in Ann Arbor. Topher Nowak/The Pit
If you live anywhere near Ann Arbor, Michigan last night and heard a giant noise around 11:59 PM, don’t be alarmed. It was just the launch of the new Michigan and Nike/Jumpman apparel partnership at The M Den.
At midnight, the new 10-year agreement between the University of Michigan and Nike, as well as becoming the first football team to wear the Jumpman brand, became official. Michigan fans from far and wide waited in line to get a piece of the new apparel.
The media was on hand before The M-Den’s doors were officially open to the public to get a sneak peek as the new apparel.
Hey you can look but you can’t officially buy until Midnight pic.twitter.com/FvJqxhupyn
— The Pit: S&E (@ThePit_SE) August 1, 2016
As the hype intensified at the block party, fans saw Coach Harbaugh walk out the doors of The M Den and address the crowd, leading them in The Victors chant.
Other notables who made an appearance on stage were Heisman trophy winner Desmond Howard, LaMarr Woodley, a few members of the Michigan Basketball team, Michigan basketball alumni Jimmy King and a few of the players from Michigan football team, including the top prospect signee Rashan Gary.
The M Den will remain open until 10 PM tonight and back to normal business hours the rest of the week. If you are looking for jerseys, they will not be available for sale until August 6 only at The M Den locations.
