When you’re in love with a girl but she’s marrying your best friend, the only course of action one can take is to steal the grooms face, right?
If you answered yes to this question, then Don Broco’s new video for “Pretty” is just for you! The UK-outfit dropped the music video for the new single Thursday, offering a uniquely funny but equally disturbing for the energetic song. Leading up to the premier, fans were given actual wedding invites for the video’s fictional ceremony that led to a link to the video.
The video opens with bassist Tom Doyle playing the groom being tied up in a trunk with vocalist Rob Damiani slicing the groom’s face off. From there hilarity ensues.
“When we read the treatment, we were in absolute stitches,” Damiani is quoted as saying in a press release. “The concept was just so mental we had to do it. Ironically, the lyrics for ‘Pretty’ are darker than the actual video. It’s about reaching the point of inebriation where it doesn’t matter that the person you’re physically attracted to is a despicable human being. You’re still going to try and go home with them.”
One of the more disgusting moments of the video happens when a wedding attendee vomits, but as Damiani explains, the fake vomit was made up of leftover lunches. The vomiter had to keep spitting it out and replacing it in his mouth until the crew got the perfect take.
Don Broco are currently touring the US with State Champs before playing a slew of festival dates later this month.
Don Broco Tour Dates w/State Champs
May 5: Orlando, FL—Beacham Theater
May 6: Charlotte, NC—Neighborhood Theatre
May 7: Baltimore, MD—Baltimore Soundstage
May 9: Philadelphia, PA—Theatre of Living Arts
May 11: New York, NY—Irving Plaza
May 12: New York, NY—Irving Plaza
May 13: Clifton Park, NY—Upstate Concert Hall
May 14: Boston, MA—Royale
Don Broco Festival Dates
May 27: Slam Dunk Festival, Birmingham
May 28: Slam Dunk Festival, Leeds
May 29: Slam Dunk Festival, Hatfield
June 5: Pinkpop Festival, Landgraaf, Netherlands
June 30: Main Square Festival, Arras, France
July 8th: Deferlantes Festival, France
July 23: Lollapalooza Paris, France
What did you think of the video and the song? Let us know in the comments!